TikTok’s Rapid Increase in Fans? 5 Techniques Novices Need to Know to

Without a doubt, TikTok is one of the fastest-growing social media platforms out there. With over one billion active users around the globe, the short-video genre-ed network is attracting thousands of new ones every day. And there are multiple reasons for the platform’s astonishing success!

TikTok has become more than a mere social media platform, thanks to its addictive design, sophisticated algorithms and engaging user interface. It’s not just serving individual content creators but also brands looking to create interactive communities and reach out directly to their audiences – many businesses have leveraged this effectively.

But what makes it even more fascinating is TikTok’s transformative role in marketing. Businesses can now directly engage with potential customers, allowing them to promote their products or services in dynamic ways that are leading to splendid results.

In this article, we are going to discuss 5 of the most effective techniques that can help beginners, both individual content creators and business, boost their growth on TikTok!

#1. Keep Your Videos Short and Interesting

For novice content creators trying to make engaging videos, a key tip is to keep them concise and captivating. While TikTok allows videos up to three minutes long, remember that most users have a rather short attention span, so they often steer clear of longer clips. Instead, sticking to 15-20 second videos can increase your chances of popping up on the For You Page—the platform’s main viewing feed.

#2. Make Optimum Use of Hashtags

Use hashtags to your advantage! Hashtags help users find content of their interest when they’re searching/browsing TikTok and adding them to your videos can greatly help attract a larger audience. Note trending hashtags and use ones that match the nature of your content to boost your growth on the platform!

#3. Select and Target A Specific Audience

TikTok is a platform teeming with different kinds of people, each with their unique preference for content. What stands out here is that even the most well-crafted content won’t be enjoyed if it’s shown to the wrong crowd. To dodge this bullet, precision targeting of an audience who resonate with your sort of creativity can work wonders. How do you do this?

Well, hashtags are a great start! Adding clear thumbnails and captions can also draw the right eyes towards your video. Don’t forget smart references either—they subtly tell viewers what they could expect from your profession or hobby videos. Besides these, stay involved in your TikTok community—like or comment on posts by other creators who make similar content as yours.

#4. Interact With Your Viewers

To retain your audience and promote growth, it is important that you interact with them! Interacting with viewers not only helps create a healthy community but also helps you discover areas that can be improved. In addition to that, it gives the creator an idea of what style of content the audience loves.

#5. Use Trending Music and Formats

TikTok basically runs on trends and if every other content creator/brand is cultivating views and growing with their help, why can’t you? Make use of the trendiest video formats, dances, effects, and music to attract viewers to your content and boost your TikTok growth!


TikTok, with its quick-paced growth, holds tremendous promise for both independent creators and established brands. To truly tap into this potential, we’ve devised a list of the top five tactics one can employ. Want to attract a larger crowd and catalyze your TikTok journey? Both budding creators and businesses can use these strategies to not only elevate their content quality but also draw in viewers, thereby enhancing their TikTok presence.

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